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The relationship between brothers Adolf (Adidas founder) and Rudolph Dassler who owned a boomed shoe factory in Germany during the early 1930s took a turn for the worse during a spat in World War II when both were members of the Nazi Party.

Dassler Brothers Shoe Factory, which sold 200,000 pairs of shoes annually and sponsored gold medalist Jesse Owens in the 1936 Summer Olympics was split in 1948. Rudolph branched off and founded Puma a few years later, the chief rival for Adidas at the time.

Both companies are currently based in Herzogenaurach, Germany, but Puma did not become a public apparel company until 1986.

Sleek and aggressive describes Puma’s sneakers through the years, the majority being low-cut models that have the appearance of speeding bullets when worn. Currently, Puma’s strength is manufacturing safety apparel for Formula One and NASCAR. Puma has partnerships with Ducati, Ferrari and BMW and has sponsored the FIFA World Cup in recent years.
Puma’s signature “Formstripe” made its debut at the 1958 World Cup in Sweden. The Formstripe is located on every sneaker Puma makes today.

Puma’s current top athlete is professional golfer Rickie Fowler, but he’s not widely-recognizable and appealing to the average sports fan. The company also outfits Usain Bolt and Jamaica’s track and field team who only makes headlines every four years.

The company employs 9,500 people worldwide and distributes products to 120 countries. Its overall sales figures are in line with Under Armour in terms of footwear, but are far behind Nike, Adidas and even Reebok from a global apparel perspective.